Welcome to Novel Brands

DISCOVER WHAT’S NEW

DIGITAL-TO-RETAIL

We create and validate digital-first brands with real-time data, launching proven and profitable consumer products from online trends to physical retail shelves

OUR PRODUCTS

Testimonials

POCKET VAC PRO

Cordless Handheld Vacuum & Blower

POCKET VAC PRO

The Tiny Vacuum with Big Suction Power

The Pocket Vac Pro is a budget-friendly, ultra-portable vacuum/blower combo ideal for quick clean-ups, especially in cars, offices, and tight spaces.

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Testimonials

KITCHEN SQUIRE

Kitchen Caddy

KITCHEN SQUIRE

Tired of a messy sink?

Sink caddy is the solution you've been waiting for! With its innovative 360 degree drainage spout, this caddy effortlessly directs excess water into the sink, keeping your kitchen clean and organized!

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POCKET VAC

Cordless Handheld Vacuum

POCKET VAC

Clean anytime, anywhere with the charge and go Pocket Vac!

This lightweight handheld vacuum with strong suction picks up dust, debris, and dirt from tight areas to larger surfaces.

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RED RELIEF

Warming Compression

RED RELIEF

Discover freedom with Red Relief!

Designed for dynamic support and unparalleled comfort. Our innovative EmBr-Flx technology ensures targeted warmth for enhanced recovery.

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Testimonials

DRAIN HERO

Strainer, Stopper & Basket

DRAIN HERO

The ultimate kitchen sink savior!

Our 3-in-1 design effortlessly catches food particles, prevents leaks, and stops stubborn clogs. Crafted from durable stainless steel, Drain Hero is dishwasher safe for easy cleaning.

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MIGHTY MESH

Steel Mesh Cloth

MIGHTY MESH

Experience the power of Metal Matrix Technology!

A metal-like fiber blend that combines strength and gentleness. Strong enough to remove stuck-on grime, yet gentle enough to clean delicate glass.

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